Blog

Shane Bell

Let the 2.0 Begin!

Posted by / May 21, 2015 / Categories: Advertisers, Publishers / -

Please Pardon Our Mess . . .

We are currently updating our ad network user interface with many new features and is now ready for use with all device sizes. The main menu is now on the left hand side and can be accessed on a mobile phone by using the top left button. On the right is our infobar, where you can find todays balances and other up-to-date information.

You can now access your latest accounting statement either from the main menu or by clicking on your latest balance. Accounting statements are printable and you can view accounting statements by month using the dropdown month selector located at the top-right of each statement.

Publishers can now see a breakdown of geos where their traffic originates from and Advertisers now have access to text-based banner ads along with many new targeting options, including retargeting. Most other features will work as they did before. Keep an eye on notification bell at the top of the page for new news and features.

Soon this welcome page will be replaced by a state-of-the art user dashboard to see recent account activity at a quick glance. For now, please use the Main Menu to the left to access your account, or create a new advertiser campaign or publisher zone using the buttons below.

Shane Bell

Attention Publishers – Updated Ad Code Designed To Not Slow Down Your Sites

Posted by / February 20, 2015 / Categories: Publishers / Tags: , , / -

 

As we begin to roll out features from 2.0, our publishers are first on the list. One of the priorities with the upgrade is to optimize any coding that will slow down our publisher’s sites. So today all of our publishers can now retrieve your new Invocation code.

Our new Asynchronious Ads will NOT slow down your website(s), even in the case of a slow connection. For higher earnings, place your invocation code “above the fold” in a place where advertisements will be easily seen and clicked on.

Do not panic, if you do not update your code today you will not lose any revenue but this will eventually be phased out, so the sooner the better. Simply log in to the dashboard and go to your publisher zones. You will need to get new tags for each of your active ad zones. Your new code will look something like this:

Remember updating your code will improve load speeds of our ads which in turn will speed up your site in many cases. Soon we will be migrating everyone to the 2.0 interface, so stay tuned as we give you more details along the way!

Shane Bell

New Year, New Bonuses, New Giveaways and More

Posted by / January 11, 2015 / Categories: Advertisers, Affiliate Marketers, Publishers / -

2014 In Review

We had a great 2014 here at UF Marketing, our Publisher and Advertiser Base grew well beyond our goals. We paid our publishers over $9,000 with an average eCPM of $0.06. We hope to help our publishers increase that this year.

Our CTR for 2014 was 0.16%, this tells us that we need to work with our advertisers to design better creatives and increase advertisers that are more relevant to our publishers.

We served over 146 million ad impressions with over 238,000 clicks. We tracked over 1,400 conversions for a rate of 0.62%, many of our advertisers are not utilizing our conversion tracking unfortunately. We hope to increase usage of this while increasing our CPA Bonus bids by Advertisers.

2015 First Quarter Bonuses

With the first quarter in full swing let’s talk about the bonuses we are going to throw in the mix. We have bonuses for Advertisers, Publishers and Affiliates.

Advertisers

From January 1st through March 31st we will be giving all advertisers a 10% bonus if you spend over $250 each month. So for every $250 you spend we will add $25 to your account. January bonuses will be deposited on February 15th, February bonuses will be deposited on March 15th and March bonuses will be deposited on April 15th.

All bonuses must be used for advertising, no refunds can be claimed or withdrawal of these bonuses to your account.

Publishers

We have a bonus for you guys too! For every $250 you earn we will give you a 10% bonus in your accounts. All bonuses will be rewarded on April 15th 2014. So if you earn $300 in January, $600 in February and $750 in March, your bonus will be $150.

All bonuses will be sent via PayPal or ACH, we will provide a claim form directly to any qualifying publishers to fill out. Publishers that are removed due to fraud or other activities will forfeit any claims. Publishers do not have to run our ads exclusively during this period.

Affiliates

Affiliates will receive a 10% bonus for every $100 earned during the months of January, February and March. Bonus payments will be sent via PayPal or ACH April 15th and a form will be provided to claim your bonuses.

Advertising Giveaway

Once again we are going to give away $250 worth of advertising, it is simple to enter and several ways to earn additional entries. We will draw the winner February 1st. See below for directions to enter:

UF Marketing Ad Network

Shane Bell

MaxBounty has been certified on the UF Marketing Ad Network

Posted by / December 26, 2014 / Categories: Advertisers, Affiliate Marketers / -

MaxBounty CPA NetworkWe hope everyone is having a great holiday season. Recently we announced the certifications of Peerfly and Diablo Media CPA Networks. Today we would like to add MaxBounty to that list.

MaxBounty began in 2004 with the ideology that publishers should be paid the lion’s share of the bounty generated by their marketing efforts. Further, all publishers, regardless of size, should be treated with respect. This core vision still holds true today.

Like other CPA Networks, we have taken the time to test the network CPA tracking with our conversion engine in real-time, and right away we found that setting up the campaign is quick and painless with some added bonuses.

If you have not registered at MaxBounty, head over and sign up. Each and every affiliate is that applies will actually need to follow-up with an interview with their assigned account manager. It is a painless interview to learn more about you, your affiliate business and your goals with the network. After you have met their requirements, your account is activated.

Setting up your MaxBounty Campaign on UF Marketing

  1. In your dashboard click on the “Start a New Ad Campaign” button under “For Advertisers”
  2. Add a Campaign Title (this is for your reference, I recommend adding the Offer Title and Offer # from MaxBounty)
  3. Set your Target Countries based on your Offer requirements, your target market, the keywords that best describe the offer and your Age and Gender targets.
  4. On the Offer Page you will find the Creatives Section at the bottom. On the drop down box select Banners.
    1. You will need to save each banner that you wish to use, remember to use the supported sizes (728×90, 300×250, 160×600 or 300×50).
      1. When Saving the banners it is important to save the banner as the assigned number. You will find this in the banner title, look for “Banner_#####”. You want to save the banner as the number only, so if it is Banner_1234, you would save it as 1234 for the file name.
    2. Now add the banner creatives to your campaign again saving the banner title as the number only. This is very important because when you create the landing page link, it will actually track the creative in your stats on MaxBounty. This is one of the only networks that integrates with our system like this.
    3. Remember that banners need to be under 100 kb, if the banners are larger, you can use a program like Photoshop to reduce the file size.
    4. Remember the more banners you add, the more the system can test combinations with the optimization engine
  5. To get your Landing page link, on one of the banners click on the “get tracking code link” (See Example below) and copy the link after (a href=”).
    1. Your link will look like: http://www.mbXXX.com/lnk.asp?o=XXXX&c=XXXXX&a=XXXXX The XXXX’swill be replaced by numbers based on your offer and creative.
    2. Using the link, you will need to make some minor changes and add &s1=(SUB) to the end of it. In your link you will see “c=XXXX” thiswill be replaced with “c=(ADTITLE)”.Thefinal link will be similar to http://www.mbXXX.com/lnk.asp?o=XXXX&c=(ADTITLE)&a=XXXXXX&s2=(SUB)
      1. Just to understand that (ADTITLE) will be replaced with the title you set for the ad banner which as we said before should be the number associated with the banner on MaxBounty. By doing this it will track the creative stats on MaxBounty.
  6. Now you will set your CPC and CPA Bids (Optional). When setting your bids remember your daily budget settings will determine your minimum budget: (CPC Daily Budget + CPA Daily Budget) X # of Days = Deposit
    1. Your CPC Bid is required with a $0.10 minimum bid and a minimum of $10.00 daily budget. This does not mean you will spend these amounts, it is just the minimum requirement.
    2. Your CPA Bid is optional and is designed for you to auto scale your campaign on sites that have converting traffic while scaling down your campaigns on sites that are not converting. This bid is optional and should be set at a higher bid than your CPA bid.
  7. Finally you getyour trackingurl to set in your MaxBounty Offer Page. For the purpose of testing and simplicity we recommend only using the URL Callback Type as it will work on any campaign.
    1. On your bids and budget page you will see your tracking pixel html code in the box:
      From this you will use the img src url and add  &sub=#S1# to the end of it, your URL will look like https://link.pgssl.com/adv/ap/pxb.asp?n=XXX&u=XXXXX&b=XXXXX&sub=#S2# numbers will replace the X’s.
    2. Once you have this link, on the offer page under the Advanced Tracking Options, set the Callback Type to URL and place your link in the Callback Code Box and click on Save Pixel. Remember do not alter the Tracking URL other than the X’s or it will not work correctly.

You are now ready to run your campaign and track your stats on UF Marketing and on MaxBounty. When a conversion happens there is a slight delay before the conversion posts to our network. As your conversions increase, your campaign will optimize where your ads show to focus on publishers where it converts. If you add a CPA bid, those publishers are rewarded with a bonus on top of the CPC Bid. Remember you will never be double charged for Clicks and Conversions. You will receive a credit towards your CPA bid for any clicks on that publisher’s site leading up to the conversion.

 

Shane Bell

PeerFly now a UF Marketing Certified CPA Network

Posted by / December 3, 2014 / Categories: Advertisers, Affiliate Marketers / -

Learn more about PeerFly

After several months of testing, we are proud to announce that PeerFly is now a UF Marketing Certified CPA Network. This means we have taken the time to run various campaigns on the network ensuring that the conversion process works start to finish.

During our tests we used various campaign types including Email Submits, Single Opt in and Double Opt In campaigns, Gaming Campaigns and more. We outlined How to Set up a PeerFly Campaign a while back, providing a step by step process to use UF Marketing’s CPC/CPA Hybrid campaign set up to maximize your campaign’s performance.

One common question discussed by members of the PeerFly community is the ability to direct link when setting up campaigns on an ad network. UF Marketing encourages you to use direct linking. Most of the CPA campaigns have great landing pages and even include alternate landing pages. Our system’s automated A/B Testing with creatives and landing pages will find the best performing combinations ensuring the highest ROI.

Get started today by Registering and starting your campaign today.

Shane Bell

Diablo Media joins the ranks as a Certified Affiliate Network

Posted by / June 6, 2014 / Categories: Advertisers, Affiliate Marketers / Tags: , , / -

boxed_logoFor the past 3 months we have worked with Diablo Media running several test campaigns to ensure that our system is completely compatible with theirs. We are proud to announce that Diablo Media is a Certified Affiliate Network on UF Marketing’s Ad Network.

To get started with Diablo Media, you will need to first register on their website to get started. The even have a great rewards program for highly successful marketers.

Setting up your Campaign

  1. In your dashboard click on the “Start a New Ad Campaign” button under “For Advertisers”
  2. Add a Campaign Title (this is for your reference, I recommend adding the Offer # from Diablo Media in the title)
  3. Set your Target Countries based on your Offer requirements, your target market, the keywords that best describe the offer and your Age and Gender targets.
  4. On the Offer under the creatives tab, download the banners
    1. It is important to note that banners need to be under 100 kb, if the banners are larger, you can use a program like Photoshop to reduce the file size.
  5. Once you have the banners, add all banners that are in our allowed sizes (728×90, 300×250, 160×600 or 300×50)
    1. Remember the more banners you add, the more the system can test combinations with the optimization engine
  6. Next set your landing page, you will get this link from the Offer and we will add “(SUB)“inthes1 field in the offer page.
    1. Your link will look like: http://trkur.com/trk?o=XXXX&p=XXXX&s1=(SUB) The XXXX’s will be replaced by numbers based on your offer.
  7. Finally you will set your Bids and Budgets for your PPC Bid and CPA Bid

Setting your Bids and Budgets

This is the most important step in setting yourself up for a successful ROI promoting your Diablo Media Offer. On this page you will see the prevailing bid for your targeting settings. 

  1. Set your CPC Bid, this is required.
  2. Set your CPC Daily Budget, remember $10 is the minimum required.
  3. Set your CPA Bid, I recommend no more than 50% of your campaigns payout. This is not required.
    1. This bid will be used to automatically scale up the bid(s) and budgets for your campaign in the placements where you receive most results in the way of conversions (or actions). Rest assured, you will never be double-billed for both CPA and PPC bids. At the point of each conversion/action, you will automatically receive full credit for any previously paid clicks to that placement in the current period up to the amount of your CPA bid.
  4. Set your CPA Daily Budget, there is no required minimum budget unless you set a CPA bid, then it is at least equal to one action or more.
  5. Finally you will see your tracking pixel code, it will look like this:

Setting up tracking with Diablo Media

When setting up your CPA tracking, your Account Manager will need you to send them your tracking code. All offers require a Postback URL. The easiest method is to email the Postback URL to your AM.

Setting up a Postback URL

Since there may be a chance that you need to use a Postback URL, let us walk you through setting it up. Remember that using the Postback method will not track IP or cookie information. We will start with the parameters you will need from your tracking pixel code:

  • n=XXXX
  • u=XXXX
  • b=XXXX

Each of the above XXXX’s will have a number which you will find in your conversion pixel code on the Bids and Budgets tab of your campaign, you will add these to the postback url.

Your Postback URL will be as follows replacing the XXXX’s with the numbers as listed above:

It is extremely important that you do not alter the code other than replacing the XXXX’s for the url to work.

Let the Campaign Begin

Once you have completed these steps, save your bids and budgets and choose your funding option. Your options range from the minimum of 3 days to 30 days. The deposit amount is based on the following formula:

(CPC Daily Budget + CPA Daily Budget) X # of Days = Deposit

Once the campaign begins, the optimization engine will kick in and start testing all of your banners with placements across the entire network exchange. As your campaign starts to convert, the engine will dial in on the combinations of your creatives and placements and throw it into high gear based on your CPA budgets. This is all done on autopilot within the parameters you set.

Register today to start your Diablo Media campaign on UF Marketing

Shane Bell

We are giving away $250 in Free Advertising

Posted by / June 5, 2014 / Categories: Advertisers / -

With the summer in full swing, its time to get your ad campaigns in full throttle. We are happy to offer a lucky winner $250 of advertising on our network and all you have to do is click a few buttons to register. There are no gimmicks, no credit cards needed, just register and if you win your account will be credited with $250 on July 15th.

To get started just use the widget on the right to sign up or sign up on Facebook. Earn entries by liking, following and G+’ing various links and referring others to join. The more social you are the more entries you get.

We will choose the winner on July 4th at 9pm CST.

If you are the winner, you simply set up your campaign according to our normal advertising rules. Just as with any advertiser, when you set your budget there is a $10.00 daily minimum budget with a minimum of a $0.10 bid per click. You may optionally add a CPA value for conversions as well with no minimum.

Once your ad campaign is approved it will automatically be deducted from your $250 credit for actual usage. You can run multiple campaigns if you wish, just keep in mind that your deposit is based off of 3 days worth of your daily budget.

For example, if you are running 3 campaigns with a $10 daily budget each, your minimum deposit is equal to $90. As long as your minimum deposit is under $250, then you will not need to add a payment method.

Good Luck!!!

Shane Bell

How to create a CPA Campaign with a PeerFly offer

Posted by / January 23, 2014 / Categories: Advertisers, Affiliate Marketers / Tags: , , , / -

Learn more about PeerFly
Promoting affiliate campaigns and cpa offers can be a rewarding venture for affiliate marketers, but one of the greatest risks is managing your ROI. Direct advertisers mitigate their risk by running CPA campaigns, and now affiliate marketers can too. What if I told you that you can use a PeerFly offer as a CPA campaign on our network? I know it seems like a crazy idea to run a CPA campaign from PeerFly as a CPA campaign on an ad network, but work with me here.

Disclaimer: This is an example only, you can join PeerFly to see their offers to create your campaign.

Offer: Giftcard Program
Payout: $7.50
Type: Lead (email submit)
Allowed Method: Banner Display
Targeting: US, UK, CA

So in the example above you get paid $7.50 per email submit, we will use this to design the campaign parameters.

Setting up your Campaign

  1. In your dashboard click on the “Start a New Ad Campaign” button under “For Advertisers”
  2. Add a Campaign Title (this is for your reference, I recommend adding the Offer # from PeerFly in the title)
  3. Set your Target Countries based on your Offer requirements, your target market, the keywords that best describe the offer and your Age and Gender targets.
  4. On the Offer under the banners tab, download the banners
    1. It is important to note that banners need to be under 100 kb, if the banners are larger, you can use a program like Photoshop to reduce the file size.
  5. Once you have the banners, add all banners that are in our allowed sizes (728×90, 300×250, 160×600 or 300×50)
    1. Remember the more banners you add, the more the system can test combinations with the optimization engine
  6. Next set your landing page, you will get this link from the Offer and we will add “(SUB)” in thes1 field in the offer page.
    1. Your link will look like: http://trkur.com/trk?o=XXXX&p=XXXX&s1=(SUB) The XXXX’s will be replaced by numbers based on your offer.
  7. Finally you will set your Bids and Budgets for your PPC Bid and CPA Bid

Setting your Bids and Budgets

This is the most important step in setting yourself up for a successful ROI promoting your PeerFly Offer. On this page you will see the prevailing bid for your targeting settings, so let’s assume this lists $0.75 as the prevailing bid. 

  1. Set your CPC Bid for a comfortable amount, we will use $0.25 for this example
  2. Set your CPC Daily Budget, remember $10 is the minimum. We will set this for $10 for testing purposes.
  3. Set your CPA Bid, in the example we are using, we will get paid $7.50 per conversion, so you want to set your bid below this, I recommend no more than 50%. We will set the bid to $2.25. This is how much you are going to pay for a conversion, giving you a $5.25 profit per action.
    1. This bid will be used to automatically scale up the bid(s) and budgets for your campaign in the placements where you receive most results in the way of conversions (or actions). Rest assured, you will never be double-billed for both CPA and PPC bids. At the point of each conversion/action, you will automatically receive full credit for any previously paid clicks to that placement in the current period up to the amount of your CPA bid.
  4. Set your CPA Daily Budget, since we are using $2.25 for our bid, we will set the daily budget for 45.00 or 20 conversions (this is low but it is for example purposes)
  5. Finally you will see your tracking code, it will look like this:

Now back to PeerFly

When setting up your CPA tracking, use only one method, not both.

Using a Postback URL (We have verified through additional testing, the Postback URL is the best meathood)

Affiliate Manager Luke Kling actually recommends using a Postback URL vs the tracking pixel, so we are going to walk you through this method. Remember that using the Postback method will not track IP or cookie information. We will start with the parameters you will need from your tracking pixel code:

  • n=XXXX
  • u=XXXX
  • b=XXXX

Each of the above XXXX’s will have a number which you will find in your conversion pixel code on the Bids and Budgets tab of your campaign, you will add these to the postback url.

Your Postback URL will be as follows replacing the XXXX’s with the numbers as listed above:

It is extremely important that you do not alter the code other than replacing the XXXX’s for the url to work.

On your offer page click on “Setup PostBack” and enter the url there, click on submit and now you are all finished.

Using the Tracking Pixel (We highly recommend using the Postback URL, the pixel script may not fire on occasion properly.)

On the offer page click on Tracking Pixel, copy the code from your Bids and Budgets tab and paste it in the box. Click on Submit and you are done.

Let the Campaign Begin

Once you have completed these steps, save your bids and budgets and choose your funding option. Your options range from the minimum of 3 days to 30 days. The deposit amount is based on the following formula:

(CPC Daily Budget + CPA Daily Budget) X # of Days = Deposit

Once the campaign begins, the optimization engine will kick in and start testing all of your banners with placements across the entire network exchange. As your campaign starts to convert, the engine will dial in on the combinations of your creatives and placements and throw it into high gear based on your CPA budgets. This is all done on autopilot within the parameters you set.

In the example above your 3 day deposit would be $165.00 to get started.

The Example’s Final Math

If you max out your conversions each day that will bring in a total of $450.00 in conversions. Lets estimate it takes you 12 clicks to convert on average. So your cost per would average $3 ( this is because your conversion cost is $2.25 or 9 included clicks and 3 extra clicks.) for a total of $180 in costs, giving you a net profit of $270.00. This of course is all purely an example and not a promise of earnings at all. But you get the idea of how the system works.

Ideally when it is all said and done, you want your average click cost to be lower than your conversion cost. Once you reach this optimization point you are only paying for conversions because your clicks will credit out.

We will end this with the most important advice we can ever give:

Test Test Test

Test your Bid Combinations and find the sweet spot for your conversions, then scale it up. Register today to start your PeerFly Promotion on UF Marketing

Shane Bell

Welcome to the new and improved UF Marketing

Posted by / January 16, 2014 / Categories: Advertisers, Publishers / Tags: , , / -

We have spent the last couple of years working to find the right management system for our ad network. In December switched to the MaxCPM Advertising Intelligence System. Automation was our biggest goal when choosing our system and MaxCPM did not disappoint, but the system has so much more.

MaxCPM Advertising Intelligence SystemMaxCPM’s technology systematically searches the system for the best ad, landing page and placement combinations to maximise revenue for Publishers and ROI for Advertisers. Our network is seamlessly integrated with all other networks using MaxCPM giving our Advertisers access to 1,000’s of publishers along with our very own. The unique hybrid PPC+CPA bidding system will level up ad campaigns when conversion rates according to preset instructions. To maximize returns, advertisers can bid with PPC and CPA combinations to test and scale campaigns with limited risk if conversion rates drop.

ScrAdvr02

Advertising Dashboard
Click for more information on MaxCPM

The system automatically rotate ad creatives and landing pages, tracking and scoring trends based on actual results. It then scales up the winning combinations and scales down the poor performing combinations. All done in the blink of an eye for you with out expensive third-party tracking software.

This same system in turn takes the winning combinations and places them on our publisher’s sites giving you the highest effective CPM yields and rotate in the next highest campaigns automatically once it’s needed. With the Ad Network Exchange, publishers not only benefit from our advertisers, but all advertiser’s campaigns will automatically test your zones for effectiveness. If there is a match, that campaign will continue on your site giving you a higher fill rate, in most countries we offer a 100% fill rate through the exchange.

One of the largest issues for publishers are the intrusive ads that cause pop ups, malicious software installs and other issues. Our system completely does away with this as all ad creatives are uploaded in a jpg, png or gif format directly to the network. No more redirects, flash enabled installer, etc and if there is an advertisement you do not feel that fits with your content, simply hit the report button and choose the option to remove the ad from your zone rotation.

Our system is completely self-service for both Advertisers and Publishers, managing both aspects from a single interface. We invite you to join our new MaxCPM powered network and enjoy higher yields and better ROI with UF Marketing. Register Today